Five key lessons from the top managers

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Some of the biggest project breakthroughs happened at informal brainstorming sessions over tea or beer. It came by welcoming change, happiness, and encouraging ideas from everyone in the team, including interns.

I have this habit of jotting down ideas, big and small, that could potentially make life better for those around me. As an employee, I thought about the things that could make work more enjoyable for my team. Talking to my peers, I realized that flexibility and freedom to work from anywhere had the biggest impact on workplace happiness and productivity. It was also simple things like easy access to catered food, nice freebies, and fun activities that made work more comfortable and enjoyable for everyone.

Ideas are valuable only when they are implemented.


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So years later, when I started my own company with my friends in , I took the gamble and put all of our ideas to work. The results have been worth all the effort and the gamble we took at HashedIn. We are the only one from Bengaluru and owe our success to the teamwork, decency, fairness, and collaborative decision-making brought in by our employees hashers and the unique work culture we have at HashedIn.

Here are the key lessons we learned while building a fun, innovative work culture at HashedIn:.

There is nothing linear about innovation. It can happen anytime, anywhere. It happens when people explore and experiment with new concepts in their free time.


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A rigid and structured work environment creates unnecessary pressure. People end up focusing only on short-term targets of completing their defined tasks. They seldom venture out of their comfort zone. A flexible work timing with the option to work from home gives people the time and freedom they need to learn and innovate on their own. Flexible work time is also the key to a women-friendly workplace.

To power innovation, you need to actively listen to your employees. If you focus only on ideas from the top-down, you miss out on major insights about what is really happening in the company. From top to bottom, communication has to be open and strong.

There should be no hierarchical walls that prevent people from sharing their views or ideas. Everyone should know what the company is doing, how much revenue is being made, and where the company is headed. Growth happens when people are not afraid of sharing ideas and asking the difficult questions. There is a lot of truth in this quote. Many great ideas die a slow death due to delayed approvals and cumbersome processes.

Like a beat-up football in the field, it gets kicked around from one team to another, one manager to another, no one owning it up for long. Later in the innovation process, at the moment that products are launched, it is necessary to pay special attention to the middle management. This group has a career within the existing system, and is therefore not always open to innovation.

We call forces within the company that argue from the existing business model and actively resist innovation corporate antibodies.

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They become active after a certain incubation period. How do you cope with corporate antibodies? Firstly, you need a mandate from the top as well as from direct supervisors when you are the leader of an innovative project. It is also necessary to develop criteria to assess innovation. For example: it may be that you are earning relatively modest sales with an innovative product, but you are making many new relationships at the C-level — emphasize that and ensure that you are judged for that.

For innovation to succeed in a large company, it is important to consider the question of how you reward innovation and how you remove incentives that work against innovation at an early stage. Over time, when an innovation project becomes part of a regular department of the company, it is also important that clear agreements are made. Who takes on the costs of the continued development of innovation projects, and who writes the profits to their account? That is understandable — after all, the whole company is focused on maintaining and optimising it.

I think you should never be condescending about this. The core of corporate innovation is accepting that multiple realities exist next to each other: that of the current business model and those of new business models.

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You could see whether you were eligible for a mortgage within an hour — not only at SNS, but also at other mortgage providers. This could have enabled us to function as a second opinion in the market. Internally, there was little enthusiasm for a product that could diminish the existing business model, although it is very possible that another new company would bring a comparable product to the market. It is also important to generate enthusiasm among employees and to get them involved in innovation. For example, we have the Bank for the Future for this, a programme with which we investigate how we will look as a bank in Promote and defend innovation where you can, but be strict with each other within the innovation department.

It is easy to fall in love with your own project and no longer to be willing to see possible shortcomings. Most ideas do not make it. This means you have to make hard decisions: kill your darlings. Formulate clear no-go moments and set clear goals to help projects continue, without killing them too soon. The art is to find suitable KPIs for this. Another important lesson for corporate innovation: do not only work on getting projects off the ground internally, but also keep an eye on what is going on outside. Test assumptions among intended customers at an early stage, find a launching customer and look for connections with existing innovative ecosystems.

Do not consider a product completed too quickly.


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A project will continue to develop, even after a prototype and after the first sales. In other words, watch out for innovation being treated as a regular product too quickly internally and then still dying. This would lead to less obstruction in the aircraft. The technology was great and the pilot project was a great succes. The only thing was that the pilot project had people to explain it to the passengers.

The remedy became worse than the disease.

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We let the project continue for a long time because the first tests were so promising. That makes it difficult to determine if and when you should start something, and when to pull the plug. Finding a good way to do this is a challenge for every innovation department. Many companies begin a corporate innovation project by gathering ideas. But generating ideas on a large scale is finite. Most ideas fall away, which causes people to lose motivation after a number of campaigns. Furthermore, it is not so much the quality of ideas, but the intrinsic motivation of those involved and the quality of the teams that is crucial for innovation to succeed.

A weak idea with a good team has a greater chance of success than a good idea with a weak team. It is important that people who work on innovation are mostly released from their regular work. Otherwise, you always have the conflict of what comes first: innovation or the existing business? Also make sure the team is diverse, with people with different personalities.

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Or in any case, ensure that people are aware of their personality and their strong and weak sides so they can adjust any negative behaviour. The composition of a team can change during a project. There is often the idea that an initiative taker should always continue to lead a project, but this does not have to be the case.

In the start phase, creativity and entrepreneurship play a major role, later on characteristics such as decisiveness, persistence and disciplined execution are important. Max Kranendijk, senior innovation manager of VodafoneZiggo on the importance of good teams:. With corporate innovation, you always have to do two passes: first you have to develop a good product, and then you have to get it through the organisation. It is good to have people with different characters, for example two doers and a thinker. It also works well to bring people from different departments together into one team, not only because they have different knowledge and experience, but also because they bring their own network with them.

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In this way you increase internal sponsorship, giving a project a better chance of success. We work with flexible workplaces, our CEO sits among the other employees. Young people are also taken seriously — for instance a work placement student recently pitched a proposal about smart cities to the board.